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Profit Margin Calculator

Calculate your gross profit margin, net margin, and markup percentage. Enter cost price and selling price to see full profitability breakdown.

Revenue & Cost
Currency
Selling Price (Revenue)$1,000
$
010,00,000
Cost of Goods / Service$600
$
010,00,000
Operating Expenses (optional)
$
Your Result

Fill in the details and
your result appears here.

Gross Margin
Gross Profit
Net Profit
Net Margin
Markup %
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Did You Know?
50% markup ≠ 50% margin
If your cost is $100 and you mark up 50% to $150, your margin is 33% (50÷150), not 50%. Mixing up markup and margin is one of the most expensive pricing mistakes in business.

How to use this calculator

1

Enter selling price

The revenue you receive per unit or per project.

2

Enter cost

The direct cost of goods sold or service delivered.

3

Add operating expenses

Optional: rent, salaries, marketing. Needed to calculate net margin.

4

Read margins

See gross margin, net margin, and markup % side by side.

The formula explained

Gross Margin = (Revenue − COGS) ÷ Revenue × 100
Net Margin = (Gross Profit − Expenses) ÷ Revenue × 100
Markup = Gross Profit ÷ Cost × 100

Margin is relative to selling price. Markup is relative to cost. A 50% markup = 33% margin.

Frequently Asked Questions

What is a good profit margin?

It varies by industry. Software SaaS: 70–80%. Retail: 20–40%. Restaurants: 3–9%. Compare to industry benchmarks, not absolute numbers.

Margin vs Markup — what is the difference?

Margin = profit as % of selling price. Markup = profit as % of cost. A 50% markup on a $10 item = $5 profit = 33% margin.

What is COGS?

Cost of Goods Sold — the direct cost to produce the product or service: materials, labour, manufacturing. Does not include overhead or admin.

How do I improve my profit margin?

Raise prices, reduce COGS through better sourcing, reduce operating expenses, or increase volume to spread fixed costs.

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