Calculate your gross profit margin, net margin, and markup percentage. Enter cost price and selling price to see full profitability breakdown.
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The revenue you receive per unit or per project.
The direct cost of goods sold or service delivered.
Optional: rent, salaries, marketing. Needed to calculate net margin.
See gross margin, net margin, and markup % side by side.
Margin is relative to selling price. Markup is relative to cost. A 50% markup = 33% margin.
It varies by industry. Software SaaS: 70–80%. Retail: 20–40%. Restaurants: 3–9%. Compare to industry benchmarks, not absolute numbers.
Margin = profit as % of selling price. Markup = profit as % of cost. A 50% markup on a $10 item = $5 profit = 33% margin.
Cost of Goods Sold — the direct cost to produce the product or service: materials, labour, manufacturing. Does not include overhead or admin.
Raise prices, reduce COGS through better sourcing, reduce operating expenses, or increase volume to spread fixed costs.